Holland Davis is the founder of the Worship Underground Label distributed through Maranatha! Music. The first releases from the newly formed label included All I Can Say by the legendary David Crowder, Dying To Live by Thirsty Child (Mike Ash) and Songs From The Source by Joe Sabolick (writer of Come Just As You Are).

Collin Quigley, who managed ministry relations at Maranatha! Music, arranged to have David Crowder play at a Youth Specialties Conference where Peb Jackson from Younglife was invited. Introductions were made and shortly after David Crowder was invited to play at DC/LA and the rest is history.