Holland Davis was part of a group of industry leaders from Integrity Music, Worship Together, Vineyard Music, EMI and Maranatha! Music who developed and marketed the WoW Worship Series. The WoW Worship series open the door for worship to be sold in mainstream retailers like Wal-mart, Target and many others. The three releases were WoW Worship Blue, WoW Worship Orange and WoW Worship Green.